FAQ & Comparisons53

Swashi gives a business its own AI team: 26 specialised agents that write and publish content, find and verify leads, run outreach in the buyer's language, answer the phone 24/7 and call the leads who don't reply — one platform replacing a 12–15-tool growth stack.

It does the work. You set the direction — your Business Brain, your ideal customer, your approval rules — and the agents run on autopilot, asking you before anything irreversible. Most owners spend minutes a day approving, not hours operating.

Your brand documents, offer, tone and facts uploaded once. Every agent — content, social, outreach, voice — writes, speaks and sells from it, so nothing is generic. It is why the receptionist can answer questions about your business on day one.

Marketing and growth agencies first (they run many clients on one platform and keep the margin), then digital-first small and mid-size businesses, consultants and ecommerce brands. Larger multi-brand groups get a scoped, human-sold deployment.

Eighteen, natively — the app, emails, voice calls, chat and even the website. Outreach goes out in the prospect's language; the receptionist switches language mid-call if the caller does.

Yes — on your own market. I run a live lead search for your niche and city, open a research dossier, show a validated outreach draft in the buyer's language, and you call the AI receptionist from your phone. Twenty minutes.

It does the work your CRM records — finding, researching, writing, calling — and feeds your system of record. Keep your CRM; Swashi fills it with real activity.

It is not a human agency, not a generic chatbot, and not a database you buy contacts from. It is a working team of agents on your business. And we never guarantee outcomes — we show measured evidence.

Clay is a powerful data-enrichment and workflow builder: you design tables, chain enrichment providers and pay for credits and seats — it rewards a skilled operator. Swashi is the operator: it finds companies, researches them, validates every address on our own server, writes and sends in the buyer's language, follows up, answers the phone and calls. If a prospect loves building workflows, Clay is a fine tool; if they want the outcome without the build, that is Swashi. Many agencies keep Clay for bespoke enrichment and let Swashi run the day-to-day motion.

Apollo is a contact database with sequencing: you search a list, export or sequence, and manage deliverability yourself. Swashi does not sell you a list — it finds and researches companies for your ICP, verifies every mailbox before a single send (near-zero bounce on our own fleet), writes personalised outreach from the research, paces the sending to protect your domain, and adds voice and content on top. The question to ask: "who is operating Apollo for you, and what is your bounce rate?"

Salesforce is the system of record — pipeline, reporting, governance — priced per seat and built for teams that already have people to fill it. Swashi does the work that fills it: research, outreach, calls, content, in 18 languages. They are complementary; an enterprise buyer keeps Salesforce and adds Swashi as the execution layer. For a small business, Swashi alone replaces the CRM, the tools and the hours.

HubSpot bundles CRM, marketing email and a website builder, priced per seat and per contact tier, and you run the campaigns. Swashi runs them: verified cold outreach (HubSpot is built for opted-in marketing email, not cold), AI receptionist and outbound voice, and content that publishes itself. Keep HubSpot if it is your CRM; Swashi feeds it.

A general AI assistant answers what you type. Swashi acts: it has your Business Brain, it connects to your website, social accounts, mailboxes and phone number, and it executes — publishes, sends, calls, books — with approval gates and an audit trail. Use an assistant to think; use Swashi to get the work done every day without prompting it.

Those tools send email at volume from mailboxes you bring, and deliverability is your problem. Swashi validates every address on its own server before sending, warms and paces mailboxes, writes from research in the prospect's language, and follows up by voice when nobody replies. Volume without validation burns domains; that is the difference the prospect has usually already felt.

Writing tools give you text to copy somewhere. Swashi writes from your Brain, structures it for search and AI answers, publishes to your website and social accounts on a schedule, and measures how the brand shows up in Google and AI answers afterwards. The article is the start, not the product.

Those are measurement and research tools for an SEO specialist. Swashi's SEO AI Rankings measures the same visibility — including how AI answer engines see the brand — and then its content agents act on it by writing and publishing. If they have an SEO team, Swashi is that team's hands; if they don't, Swashi is the team.

Standalone answering services do one thing. Swashi's receptionist answers from your Business Brain in the caller's language, books and reschedules on your calendar, sends confirmations, and hands the lead into the same pipeline your outreach and content feed — and outbound voice campaigns use the same agent. One brain, every channel.

An agency bills hours and juggles the same 12–15 tools. Swashi does the work for a flat plan price, 24/7, in 18 languages. Agencies are actually our best customers — 23 of 24 paying customers are agencies who run their clients on Swashi and keep the margin. So the honest answer is: an agency on Swashi beats both.

"You could — teams do, and then they own validation servers, sending reputation, phone infrastructure, 18 languages, approval gates and a fleet of agents to keep running. Swashi is that, already built and maintained, from $99 a month. Your engineers are better spent on your product."

Don't bluff. "I don't know that one well — tell me what you use it for." Then map it: is it a database, a sender, a writer, a CRM or an assistant? Every one of those is a tool the prospect operates; Swashi is the operator that does the work across all of them. Log the name in the account note so we learn the market.

Four published plans: Starter $99, Growth $249 (most popular), Agency $499, Enterprise $1,999 a month. Annual is ten months for twelve. Every plan is on the Pricing tab with your checkout link.

Starter has a 7-day free trial, no card. Growth, Agency and Enterprise are bought directly and can be cancelled any time. Every new account also gets 20 free leads at signup.

The only discount is annual billing — two months free. The prices are the prices; what I can change is the tier, and you can move up the day you need more.

No contracts, no setup fees, cancel any time. Enterprise custom deployments are scoped by our Enterprise team after a pilot and can carry an annual option.

Add-on packs top up a single thing — leads, mailboxes, sites, research scans, images, articles, social posts, receptionist calls — or move up a tier. The add-ons are listed on the Pricing tab with their prices.

Outbound voice minutes are prepaid from the Voice wallet in the app; the per-minute rate is shown live there. Never quote it from memory — open the app and read it with the prospect.

No. Plans are priced by the work done — leads, emails, calls, content — not by how many people log in. That matters most for agencies.

Yes — that is the Agency tier's whole point: 35 connected sites, 18 mailboxes, 1,500 social posts and 1,000 receptionist calls a month across clients, and the agency keeps the margin. After the first client is live, our Partnerships team introduces the partner programme.

Swashi discovers companies for your ideal customer profile from public sources — business listings, directories, websites — researches them, scores them against your ICP (Tier A–D) and verifies contact details. You can also import your own list on Growth and above.

This is exactly what Swashi protects. Every mailbox is verified on our own validation server before any send; nothing goes out to an unvalidated address; sending is warmed and paced per mailbox (about 300 cold emails a month per mailbox); replies land in one inbox. On our own fleet: near-zero bounce and zero spam complaints.

Because sending capacity is physical: a warmed mailbox safely sends about 300 cold emails a month. Every plan's email quota is mailboxes × 300, so the number is honest. We retired the old "+1,000 emails" boost because it sold sends with no mailbox behind them.

Personalised, from the research dossier on each company, in the prospect's language and in your Business Brain's voice — with sequenced follow-ups. You see and can edit drafts before campaigns run.

The reply lands in the Unified Inbox, the sequence stops for that contact, and the reply is classified (positive, not interested, unsubscribe). Positive replies are flagged for a human; unsubscribes are honoured everywhere, immediately.

Swashi publishes to LinkedIn, X, Facebook and Instagram, and runs support/chat on Line, WhatsApp and Telegram. Cold outreach is email and voice; if a prospect specifically needs cold LinkedIn messaging, say so honestly — don't promise it.

Every send carries identification and a working unsubscribe; unsubscribes are honoured across the platform; volume is paced; addresses are validated. For regulated industries or specific legal questions, bring in our Enterprise team — do not improvise legal advice.

Answers your business number 24/7 in the caller's language, answers questions from your Business Brain, books, reschedules or cancels appointments on your calendar, captures the caller's email and sends a confirmation, scores the lead and hands it to your pipeline — with a transcript and outcome you can read.

Let them decide: they call it during the demo. Fifteen named voice personas, natural turn-taking, and it switches language mid-call if the caller does. Aria is the default persona for demos.

On Growth and above, the agent calls leads from the pipeline, introduces the business, handles objections, qualifies, books demos and sends the follow-up — with the same approval gates. Minutes come from the Voice wallet at the live rate shown in the app.

Yes, on Agency and above. On lower tiers it takes a message and notifies the owner by email with the transcript.

Receptionist calls per month: Starter 30, Growth 200, Agency 1,000, Enterprise 5,000; a Receptionist Pack adds 100 calls a month. Dedicated numbers: Agency 1, Enterprise 15; Starter activates a number for $19.99.

Not with a Brain. Articles and posts are written from your brand documents and facts, structured for search engines and AI answers (SEO, AEO, GEO), and published to your site and social accounts on a schedule. Show an outline on their voice, not ours.

Connected sites through Website Settings — WordPress and the common CMS options. If a prospect runs something unusual, check in the app before promising; the Website Pack adds sites.

Answer-engine and generative-engine optimisation: being the source AI answers cite. SEO AI Rankings measures how Google, AI overviews and AI assistants see the brand; the content agents structure pages and schema so the brand is cited. Available from Growth up.

On-brand HD images per plan (Starter 20, Growth 200, Agency 1,000, Enterprise 5,000 a month). Video is not a standard plan feature — do not promise it.

Each customer is isolated; sensitive data is redacted before any model call; nothing learns across customers on raw data; every agent action is audited. We never share the names of the models or providers — if a formal security review is needed, our Enterprise engineer runs it.

Only the customer's own users. Reps in this portal see research on public companies — never a customer's private data.

No. Irreversible actions — sends, publishes, bookings, payments — pass approval gates you control, and everything is logged. The autonomy is governed by a written constitution the platform enforces.

Public business data, identification on every message, unsubscribe honoured everywhere, tenant isolation, redaction before model calls. For a signed DPA or a specific jurisdiction question, route to the Enterprise team — do not improvise.

Sign up, upload your Brain, connect a site and a mailbox — the first drafts are usually ready the next morning. The nine tutorials at swashi.io/tutorials are two hours total; Customer Success onboards Agency and Enterprise accounts.

Support Center in the app and support@swashi.io; Agency gets priority processing; Enterprise gets a dedicated account manager and custom integrations. Never give out any other address.

Cancel any time from Billing. Published content stays on their site; exports of leads are available on paid plans (not during the trial).

Never name a customer without consent. Offer measured evidence on their own market instead — the live search, their dossier, the validated draft, the receptionist call — and our own fleet numbers (near-zero bounce, zero spam complaints).

"Good question — I'll confirm and text you today." Log it in the account note, ask your manager, and send the answer the same day. A wrong answer costs more than a delayed one.